More International Than Ever
With 617 exhibitors from 37 countries, a floor space of 40,000 square metres in four halls and more than 15,000 participants from 93 countries, Ceramitec 2015 was not only more international than ever before, it was the most successful event to date.
Precision Ceramics has had a presence at the three-yearly exhibition since the mid-1990’s and this latest event – held at Messe Munich from 20th to 23rd October – was no exception.
“Ceramitec is one of the main events at Messe Munich. It has the broadest international spread of participants and is the industry’s leading trade show worldwide” comments Gerhard Gerritzen, the Deputy Managing Director of Messe Munich. “With 60 percent of visitors coming from outside Germany and the wide spectrum of products and services on show, Ceramitec provides a unique mix that can only be found here in Munich”.
In planning the 2015 event, the management of Messe Munich had recognised the unprecedented scale and pace of technical ceramic development during the past three years and, as a result, had devoted a lot more exhibition space to it.
Pictured right, Precision Ceramics took advantage of this new thinking with a 12 square metre corner stand (number 438) in Hall B1 where every aspect of technical ceramic development and application was on display from powder, through pressing and firing right through to intricate manufacture and bespoke component end-users.
“By greatly increasing the profile of technical ceramics, Ceramitec 2015 was able to attract a whole new level of international visitor groups from a wide range of industries including automotive, electronics, medical technology, apparatus and mechanical engineering as well as solar technology” commented Paul Eirich, Chairman of the Advisory Board of Ceramitec and Managing Director of Gustav Eirich GmbH & Co KG. “We had top-level visitor groups from India, Korea, Thailand and Indonesia as well as from several South American countries including Argentina, Brazil and Columbia.”
Among the international exhibitors, Italy had the biggest showing followed by France, Spain, China, Greece, the United Kingdom, Austria, Turkey and the Czech Republic. Outside Germany, the top five countries of origin for visitors were Italy, Turkey, France, Austria and Spain.
In a survey conducted by TNS Infratest, 93 percent of the exhibiting companies praised the quality of the participants and their international mix. 96 percent even stated that they would take part again in the next Ceramitec in 2018.
One of those will certainly be Precision Ceramics.
There was a whole host of new and interesting bespoke technical ceramic components for visitors to see on the Precision Ceramic stand including an exciting new range of in-house pioneered high performance zirconia and boron carbide based ceramic composite. Trademarked CeramaZirc™ and DuraShock™ respectfully, technical literature is now available and will be downloadable from the Precision Ceramic website within the next few days.
A brand 15-minute corporate video highlighting the manufacturing capability of Precision Ceramics at the company’s Birmingham, UK, headquarters also ran continuously in the background.
Commenting on the Precision Ceramics presence at the exhibition, Managing Director, Steve Swallow, commented “Ceramitec is always a major event in our promotional calendar and the perfect opportunity to share the latest developments and ideas with both new and existing customers. Throughout the week, we have received a healthy level of enquiries from visitors to our stand and, as a result, established a significant number of opportunities for technical ceramics in some new and interesting applications.”
As with most German based exhibitions, when one event finishes, work starts on the organisation of the next. But with regard to Ceramitec, both exhibitors and visitors won’t have to wait three full years before the next event which will be staged six months earlier than normal from 10th to 13th April 2018.